Planning your website worksheet

...building a new site or revising an existing site?


Please complete and submit the online form below or you can complete the print friendly version of the form and send it to me via fax at 780.645.6506.


In today’s world having a web site is a necessity for any organization,
whether a business or service-oriented group. There are many competitive
advantages for placing your organization on the web – client ease and speed
of viewing your organization’s information, expanding your market and
improving customer service, just to name a few.


Where do you begin?

Whether you are building your first web site or revising an existing one follow these simple steps for success.

 

To request a free review of your current website click here. I will personally review your website and provide you with free tips and recommendations.


* denotes required field

First Name*
Last Name*
Your company name
Email*
Business Phone*
Fax
Address 1
Address 2
City
Prov / State
Postal / Zip Code*



How do you prefer to be contacted?*
e-mail? telephone?

If by telephone date & time please?

 


PLEASE NOTE:* denotes required field


Step#1 - Reflect on your reason's for going online


Clearly understanding your web site goals is essential for online success. The more you can tell us, the more we can help you succeed!


What is your target market?

What is your company's specialty? What sets you apart? What are the top 3 reasons people come to your organization?



What do you want your web site to accomplish?



What are your goals?



What do you want your customers to do on your web site? (E.g. Sign up for something? Buy? Order? Contact you?)

 


Step #2 - What do you want to provide online?


What pages would you like on your web site? Think about your site from your customer’s point of view. Remember that it’s best to keep to only one topic per page. Indicate which pages you would like on your web site, adding a brief explanation of each. Add an attachment if necessary.

Here are a few ideas to get you started:

  • Introduction (home page)
  • Services
  • Products
  • Calendar of Events
  • What’s New
  • About Us
  • Request information
  • Testimonials, Awards, Media Coverage
  • Portfolio
  • FAQ
  • Useful Links
  • Contact Us

.

Record your outline of information below - continuing by adding an attachment in either a word doc file or text file format - if necessary. Indicate how frequently each page needs to be updated (i.e. daily / weekly / monthly / quarterly / annually).

Pages:

Page 1.
Page 2.
Page 3.
Page 4.
Page 5.
Page 6.
Page 7.
Page 8.


Insert additional pages here please:



Attach a file with additional drafts or copies of your page scheme, if necessary:



Step #3 – Outline any additional features required

Indicate which features you would like added to your web site, adding a brief explanation beside each to further clarify.

Features Required:

Order product or service online - ecommerce

  Simple e-mail order?
Fully programmed database order system?

Please elaborate here if you have further comments:


Sell product or service online - ecommerce

Online credit card payment?
Inventory management (ability to add categories and items displayed for sale)?
Shopping cart (ability to select more than one product for sale)?

Please elaborate here if you have further comments:


Member services / registration / login

Simple login (one password for everyone)?
Multi-tiered member access (allowing people to have access to different features on a site)?

Please elaborate here if you have further comments:


Additional features:

  Search web site?
Calendar of events?
Multi media (audio, visual, animations)?
Online contact or feedback form?

Please elaborate here if you have further comments:


Submit additional features attachment if required:



Step #4 – Identify what you like and don’t like

View web sites in your line of business and areas of interest. Take a close look at what your competition is doing.

Record your findings here, try to be as specific as possible:

List of web sites you DO like:


List the features you like:


List of web sites you do NOT like:


List of features you DO NOT like:


Step #5 – Determine the impression you want to present


Based on your research of other web sites and your own company’s image provide details of the appearance you would like on your web site. Providing us with samples of your current marketing material (business cards, brochures and flyers) would be helpful, especially if you plan on using your current company image for branding.

The look I prefer is:


The colors I prefer are:


Other design preferences:


The person who will sign off on the final design is?*


Layout ideas
– this is a completely optional step, as we can provide a number of layout possibilities from the information you have given us.

Please keep in mind that the anchor point of any web page is the top left corner. That is the area that is always visible, regardless of your visitor’s monitor size. Menu links should be kept in this general area.Please note: We will provide you with a mock-up design for your consideration.

Note: If you have a general layout in mind, feel free to draw it on a separate sheet and provide the file by attaching it here.
Insert layout attachment here:


Step #6 – Marketing your web site

1. There are many ways for people to find your web site (business cards, company literature, and advertising). How do you plan on bringing people to your web site once it is complete?

Bringing people to your site?


2. In order to find your web site on the Internet, your site has to be optimized for the search engines. Techniques used and associated costs vary depending on the results you wish to receive and are therefore quoted on a project-by-project basis. Are you interested in more information on these services?

Interested in SEO services?*
yes no


General questions


Please answer the following questions to help us serve you better.

Do you have a domain name & hosting set up?*
yes no


Would you like us to assist in arranging these?*
yes not necessary


Although timelines and milestones are somewhat flexible, it typically takes anywhere from 4 to 8 weeks to create a web site and longer if the site is large or special programming is required. Please know that we are often booking projects 2 to 4 weeks in advance.

How soon do you want your web site completed?*


Is this time frame flexible?*




Would you like a temporary page -Coming Soon- created while we work on your new web site? (Cost: $90)*
 
yes no


Most of our small business web sites are in the $2000 to $2500 range. A few are very simple sites and can be less. Others involve special programming and cost more. What budget do you have in mind?*



How did you hear about NewMedia Consulting?*

  Word of mouth? Search engine?
Advertisement? Other?





 

The Next Step

If you need a hand filling out this worksheet, let us know. We offer every new client a free, one-hour consultation to help get you started. Give us a call at (780) 645-5526.

Once you have completed the worksheet, submit it via this online form or complete the print friendly version and send it to me via fax at 780.645.6506.
We will be happy to provide a cost estimate for your project.


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Final Thought

 A web site without a promotional plan is like opening a store in the desert…
only the lost will find you. The key is to make it easy for people to find you!



NewMedia Consulting can assist with all of your needs!
Keep it simple...
contact us for further information and we will guide you through it



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