Planning your website worksheet
...building a new site or revising an existing site?

Click here to print out this form

If you prefer to just email the form please copy and paste this form into an email, fill it out and send it to us...

Request a free review of your current website or request a consultation to build a new website!
I will personally review your website and provide you with free tips and recommendations. The form is quick and easy and can be completed by printing out the information and sending a fax to 780.645.6506 0r by email to nmc@alberta-business.ca
If you prefer to just email the form please copy and paste this form into an email, fill it out and send it to us...


In today’s world having a web site is a necessity for any organization, whether a business or service-oriented group. There are many competitive advantages for placing your organization on the web – client ease and speed of viewing your organization’s information, expanding your market and improving customer service, just to name a few.

Where do you begin? Whether you are building your first web site or revising an existing one follow these simple steps for success.

 

Step #1 – Reflect on your reasons for going online

Clearly understanding your web site goals is essential for online success. The more you can tell us, the more we can help you succeed!

What is your target market?

What is your company’s specialty? What sets you apart? What are the top 3 reasons people come to your organization?


1.

2. 

3. 

What do you want your web site to accomplish?





What are your goals?

What do you want your customers to do on your web site? (E.g. Sign up for something? Buy? Order? Contact you?)


Step #2 – What do you want to provide online?

What pages would you like on your web site? Think about your site from your customer’s point of view. Remember that it’s best to keep to only one topic per page. Indicate which pages you would like on your web site, adding a brief explanation of each. Continue on the back if necessary.

Here are a few ideas to get you started:

  • Introduction (home page)
  • Services
  • Products
  • Calendar of Events
  • What’s New
  • About Us
  • Request information
  • Testimonials, Awards, Media Coverage
  • Portfolio
  • FAQ
  • Useful Links
  • Contact Us

Record your outline of information below, continuing on the back if necessary. Indicate how frequently each page needs to be updated (i.e. daily/weekly/monthly/quarterly/annually).

Pages:

1.

2. 

3. 

4. 

5.

6.

7. 

8. 

Frequency of Updates



Step #3 – Outline any additional features required

Indicate which features you would like added to your web site, adding a brief explanation beside each to further clarify.

Features Required:

Order product or service online
_____________________________________________________

  • Simple e-mail order?
  • Fully programmed database order system?

Sell product or service online
______________________________________________________

  • Online credit card payment?
  • Inventory Management (ability to add categories and items displayed for sale)?
  • Shopping cart (ability to select more than one product for sale)?

Search web site
_________________________________________________________________

Member services / registration / login
______________________________________________

  • Simple login (one password for everyone)?
  • Multi-tiered member access (allowing people to have access to different features on a site)?

Calendar of Events
______________________________________________________________
Multimedia (audio, visual, animations)
______________________________________________


Online contact or feedback form
___________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________



Step #4 – Identify what you like and don’t like

View web sites in your line of business and areas of interest. Take a close look at what your competition is doing.

Record your findings here, try to be as specific as possible:

Web sites I like:

  • www.
  • www.
  • www.
  • www.
  • www.
  • www.
  • www.
  • www.
  • www.

What features I like:

Web sites I don’t like:

  • www.
  • www.
  • www.
  • www.
  • www.
  • www.

What features I don’t like:



Step #5 – Determine the impression you want to present

Based on your research of other web sites and your own company’s image provide details of the appearance you would like on your web site. Providing us with samples of your current marketing material (business cards, brochures and flyers) would be helpful, especially if you plan on using your current company image for branding.

The look I prefer is:

The colors I prefer are:

Other design preferences:

The person who will sign off on the final design is:

Layout ideas – this is a completely optional step, as we can provide a number of layout possibilities from the information you have given us.

Note: If you have a general layout in mind, feel free to draw it in the boxes provided. Please keep in mind that the anchor point of any web page is the top left corner. That is the area that is always visible, regardless of your visitor’s monitor size. Menu links should be kept in this general area.

Please note: We will provide you with a mock-up design for your consideration.



Step #6 – Marketing your web site

1.
  

There are many ways for people to find your web site (business cards, company literature, and advertising). How do you plan on bringing people to your web site once it is complete?

2.
  

In order to find your web site on the Internet, your site has to be “optimized” for the search engines. Techniques used and associated costs vary depending on the results you wish to receive and are therefore quoted on a project-by-project basis. Are you interested in more information on these services?

General questions

Please answer the following questions to help us serve you better.

1.
  

Do you have a domain name and hosting set up? Would you like us to assist you in arranging these?

2.
  

Although timelines and milestones are somewhat flexible, it typically takes anywhere from 4 to 8 weeks to create a web site and longer if the site is large or special programming is required. Please know that we are often booking projects 2 to 4 weeks in advance.

How soon do you want your web site completed? Is this time frame flexible?

3.
  

Would you like a temporary page “coming soon” created while we work on your new web site? (Cost: $90)

4.
  

Most of our small business web sites are in the $2000 to $2500 range. A few are very simple sites and can be less. Others involve special programming and cost more.

What budget do you have in mind for your project?

5. How did you hear about NewMedia Consulting, Alberta Business?



The Next Step

If you need a hand filling out this worksheet, let us know. We offer every new client a free, one-hour consultation to help get you started. Give us a call at (780) 645-5526.

Once you have completed the worksheet fax it to (780) 645-6506 or e-mail info@alberta-business.ca and we will be happy to provide a cost estimate for your project.

 

 

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Final Thought

 A web site without a promotional plan is like opening a store in the desert… only the lost will find you. The key is to make it easy for people to find you!


NewMedia Consulting can assist with all of your needs!
Keep it simple...
contact us for further information and we will guide you through it


Thank you
for taking the time to fill out the website questionnaire, we will get back to you with an estimate as soon as possible. If you have any further questions regarding our services, please contact us at nmc@alberta-business.ca or use any other of the following contact details.

Darrell M Drouin: Consultant
Lakeland Review Ltd
(NewMedia Consulting - Alberta Business)


P.O. Box 1354, St Paul, Alberta, Canada , T0A3A0
Telephone: 780.645.7216 | Fax: 780.645.6506
email: nmc@alberta-business.ca

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